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What's New:
Peter Leyser,
Director of Golfmax and Business Development, praises
Golfmax Insurance Plans
 Frequent
visitors to our websites will no doubt have noticed some
changes. Not only do we now have a combined website, we have
a new corporate logo to represent our group - The
Moore-McLean Insurance Group.
The creation
of this group image was a very involved process.
Many ideas were discussed, including the use of the initials
MMIG in lieu of the full name Moore-McLean Insurance Group.
But it soon became apparent that this didn't capture what
the Moore-McLean Insurance Group wanted to convey.
Words like protection, coverage and security
kept surfacing as key elements. But it wasn't until Daryn
McLean, President and CEO, sent an email to staff which
relayed the details of the Leacock Club's 'Triangle of Hope'
program and the creation of the 'McLean Shield' as a means
of representing the program's efforts that the concept of
the new logo was born.
Read an excerpt from Daryn's message here:
Some of you are aware of the Leacock “Ryder Cup” Golf
day that I participate in with some of our clients to
raise money for the Leacock Club.
The Leacock Club is a community services organization
that raises money for disadvantaged youth, offering hope
to people who have little.
Within the club, our small group started a program
called “Triangle of Hope”. The Triangle of Hope Program
encourages sharing among schools and we provide separate
resources– financial to the disadvantaged. Typically,
but not always, the sharing involves three schools: an
inner-city Toronto school, an independent Toronto
school, and a school in the townships of South Africa.
This golf day was created 6 years ago and was named
“Leacock Club Gentlemen’s Tournament” to raise funds for
the Triangle of Hope. This day was created to celebrate
sportsmanship, friendship, competitiveness, giving,
character and charity. These words reminded the
organizers of my late father, Fred McLean, and therefore
they named the trophy after him. It is called "The
McLean Shield". The winning team keeps The McLean Shield
until next year’s event. Our team, 'The Brave', won the
tournament last year and as some of you may have
noticed, the shield was was proudly displayed in our
front lobby. I am proud to announce that The Brave won
again this year and we will have the trophy again for
part of this year.
Daryn's email formed the basis of the inspiration for the
logo, and the shield image just seemed a natural choice. Not
only does this image convey strength, protection, quality
and nobility, but it hints at the history of the McLean
family name and pays homage to the late Fred McLean, one of
the company's founders. We think Fred would be proud of this
new graphic representation of the organization he helped to
build, and we hope you enjoy displaying this logo as much as
we enjoyed taking part in its creation. So, without further
delay, may we introduce the new image for The Moore-McLean
Insurance Group... (drum roll, please...)
The logo is comprised of
a shield containing a crest. The shield is representative of
the Gaelic heraldry of the McLean name. Heraldry and armory
have been used throughout history to identify persons, their
documents, their buildings, towns and tombs. In addition,
the shield denotes strength, fortitude and allegiance among
clan members.
The crest is dominated by
a tower with embattlements. The accompanying motto is a
somewhat abbreviated translation of the Gaelic McLean clan
motto
"Is í an tsuáilce mo ghradam" which really
means "Virtue is the Mark of my Honour", or, shortened,
Virtue Mine Honour.
The colour blue denotes
loyalty, truth and devotion - all of which are
characteristics we pride ourselves on. |
